Perfect &
Imperfection

Project Name: Type Promotion

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Category: Editorial Design

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Instructor: John Nettleton

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Semester: Spring 2019

Objective

Type foundries deliver promotional materials when they release new typefaces. Our task will be to develop an engaging, type promotion, which includes a type specimen.

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Approach

I chose Ideal Sans as my promotional typeface, which includes a wide range of weights, and it has been well designed.  After I did some research, I decided to do four different sizes of multi-page deliverables to present its function from a small body copy to a display type.