Typespcimen.jpg

Perfect &
Imperfection

Project Name: Type Promotion

Category: Editorial Design

Instructor: John Nettleton

Semester: Spring 2019

Objective

Type foundries deliver promotional materials when they release new typefaces. Our task will be to develop an engaging, type promotion, which includes a type specimen.

Approach

I chose Ideal Sans as my promotional typeface, which includes a wide range of weights, and it has been well designed.  After I did some research, I decided to do four different sizes of multi-page deliverables to present its function from a small body copy to a display type. 

1.png
2.png
3.png
4.png
5.png
6.png
7.png
Type2.jpg
Type4.jpg
Type3.jpg
Type5.png