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LIFE Magazine
Rebranding

Project Name: Rebranding

Category: Branding

Instructor: Hunter Wimmer 

Semester: Spring 2020

About

This is a rebranding project for LIFE, which is a magazine brand that everyone is very familiar with. In order to give LIFE a new look, the whole system is based on the brand’s mission—encouraging people to explore and be inspired by the life around them—to express the feeling of exploring, connecting, and sharing.

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View the new LIFE website

Rebranding Process

These are the process books that showcase the rebranding process from strategy to final standards guide. Click the book for more info.

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