Project Name: Rebranding
Instructor: Hunter Wimmer
Semester: Spring 2020
This is a rebranding project for LIFE, which is a magazine brand that everyone is very familiar with. In order to give LIFE a new look, the whole system is based on the brand’s mission—encouraging people to explore and be inspired by the life around them—to express the feeling of exploring, connecting, and sharing.
View the new LIFE website
These are the process books that showcase the rebranding process from strategy to final standards guide. Click the book for more info.